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Our "3-Legged Stool" Approach
At Pure Energy Advertising we often talk about our "3-legged stool" approach to advertising. What's that? We think every ad campaign should contain at least 3 elements. For example one campaign might contain Television, Direct Mail & Web and another might contain Print, Email, Radio & Outdoor. Using "at least 3" elements is the key.
Why at least 3? Hitting your target audience with the same ad message from different sources increases your penetration rate and the frequency at which your ad message is seen and/or heard. This increases the overall effectiveness of your campaign.
Think of a stool with only 1 or 2 legs. That kind of stool wouldn't be very effective. But a 3-legged stool, like a 3-legged ad campaign, strikes the right balance. Below is a list of the many services we provide that will give your ad campaign the balance it needs to be effective. If you'd like to contact us to talk about your next campaign just click here.
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Branding
• Research
• Target Market Analysis
• Competitor Insight
• Positioning
• Name Development
• Slogan / Tagline Development
• Logo Development
Internet Marketing
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Keyword Demand Analysis
• Website Development
• Email Campaigns
• Banner Ads
• Web Video’s
• Blogs
Direct Marketing
• Email Campaigns
Design, List Development, Delivery,
Online Reporting & Stats
• Direct Mail Campaign
Designs, List Development/Acquisition,
CASS Certification, Delivery
Collateral
• Brochures
• Sales Sheets
• Presentations (PowerPoint, Keynote)
• Sales Kits
• CD’s / DVD’s
Packaging
• Package Design
• Point of Sales Materials
• Labels & Tags
Events
• Planning
• Promotion
• Invitations / Ticket Design
Music
• Jingles
• Original Music
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Media (Broadcast TV, Cable, Radio, Web, Print, Outdoor)
• Research
• Planning
• Placement
• Audits
TV, Radio & Long Form Video
• Concepts
• Writing
• Storyboarding
• Talent Acquisition
• TV Commercial Production
• Radio Commercial Production
• Infomercial Production
• Sales, Product & Training Video’s
Animation
• Animatics (3D storyboards)
• Motion Graphics Design
• 2D & 3D Modeling & Animation
Print
• Corporate Identity Materials
Business Cards, Letterheads & Envelopes
• Print Ads
• Direct Mail Pieces
• Posters / Billboards
• Catalogs
Outdoor/Transit/Signage
• Billboards / Poster Boards
• Banners
• Vehicle Wraps
Trade Shows / Displays / Giveaways
• Trade Show Booth
• Graphics
• Signage
• Collateral Material
• Giveaways (Trinkets)
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