Social Media Marketing is all about “Bility”

So what in the world is ”Bility“ and what does it have to do with Social Media Marketing? Lets find out.

Findability - If you want your target market to find you you have to be where they are - online.

Likability - You are interacting with people and the conversation goes two ways. Getting involved in Social Media gives your target audience a better chance to get to know and like you. So be funny (appropriately so) and share a personal moment (not to personal). It’ll make you more likable and approachable. Lets face it, people do business with people they like.

Visibility - You want to be visible to your target market so if you join groups they’re in, provide information that’s helpful, answer their questions and make insightful comments you increase your visibility to your target market.

Linkability - One of the major factors in your search engine ranking is external links back to your website. Social media gives you all kinds of opportunities to have external links back to your website. Social Media Marketing can help your search engine ranking.

Connectability- Connect with lots of people. Don’t just try to connect with people who you think could be a customer. You’d be amazed who you’ll get connected to through other people so connect!

Possibility - The possibilities of what your business can accomplish using Social Media Marketing are endless. New Business, New Relationships, Better Service…but if your not involved in social media you have no possibilities in the medium.

So you see, Social Media Marketing is all about “Bility”.