4 Ways to Save 15% or More on Your Media Buys

Over the years we have found that many companies are overpaying on their media buys (TV, Radio, Billboards, Print Ads, Web Banners etc.).  Often we find that these companies are buying their media themselves or they’re working with someone who is buying their media but they don’t have the buying leverage or experience to get them the best deal. We love helping companies save money on their media buys. It’s often a large part of their ad budget so saving here can really ad up. Here’s 4 of the things we do to help companies save 15% or more on their media buys:

1. Free Media Audit

Give us 3 months of your media bills (during your peak media buying months) and we’ll audit them for free.  When we’re done we’ll show you what we would have paid for that same media schedule.  Our media team buys tens of millions of dollars of media each year so we have tremendous buying power. Because of our buying power we can buy media at lower rates than most business can, saving you a substantial amount of money on your media buys.

2. No Waste

In addition to doing a free audit on your media bills we’ll also show you how we eliminate waste in your media buy, making your media buy more efficient.  In other words we will show you how you can get more of the right people seeing your ads without having to spend any more money.

3. You Won’t Get Overcharged

Just because your media invoices say that the amount due is X doesn’t mean that is what you really owe. We manage your media budget making sure your spots aired when they were suppose to and got the ratings they were suppose to. We take credits when they don’t, make sure your “make goods” run and audit all your media bills each month for accuracy. This way you only pay what you are supposed to pay. Which many times is less than what your media invoice says.

4. Added Value (i.e. Free Stuff)

We negotiate “added value” into your media schedule.  What’s added value?  Things like extra spots at no charge, remotes (stations broadcasting their show from your location), billboards (short on-air mentions of about your company) and so on.  “Added Value” gets you more exposure without paying more.

Filming at the Lion’s Practice Facility

We filmed a video for one of our clients at the Lion’s practice facility. We had the opportunity to work with former Lion’s great Luther Ellis and created a hilarious short film called “The Game Plan”. This video is the third in a series of video’s we’ve been producing for Oakland Christian Schools, a private school, as part of a campaign to increase their enrollment. The video’s help differentiate them from other private schools and are used in the enrollment packages they give to perspective parents. They also play these video’s at parent enrollment meetings they have twice a year. The video’s have been a huge success and, so far, they have attributed to 40 new enrollments. You can watch “The Game Plan” video in its entirety in the Portfolio section of our website under “Short Films”.