Science + Art = Something Sweet

Wednesday, June 1st, 2011 Posted in Advertising | No Comments »

It amazes us the number of “Ad Agencies” that show off their great creative abilities but don’t know the first thing about the science of advertising. Their designs may be impressive and their work creative but whether or not it’ll ...

Advertising When It’s Tough

Thursday, November 6th, 2008 Posted in Advertising | No Comments »

The economy is down and your sales are off. So to help, you cut back on your advertising budget. The problem is that your sales are still down. Henry Ford once said, "A man who stops advertising to save money ...